Top 5 Fashion Games in Romania Q4 2022: Performance Insights

The fashion gaming market in Romania during Q4 2022 saw some interesting trends across the top 5 apps. Here's a closer look at their performance in terms of weekly downloads and active users, based on data from Sensor Tower.

Makeup Kit - Color Mixing by Crazy Labs saw fluctuations in its weekly downloads, starting strong with 16K in the first week of October and experiencing a low of around 3.5K in mid-December. However, it ended the quarter on a positive note with a rise to 12K downloads in the last week of December. Active users for this app showed a similar trend, peaking initially at 32K and then dipping to around 10K before climbing back to 22K by the end of the year.

Hair Tattoo: Barber Shop Game from AI Games FZ experienced a steady increase in weekly downloads, starting at 5.6K and reaching a peak of 15.6K in the last week of December. The active user base for this app saw consistent growth, beginning at 50K and ending the quarter with an impressive 80K users.

Fashion Dress Up & Makeup Game published by Quoc Thuan Mai showed significant variability in weekly downloads, with a notable peak of 19.8K in late October. The app's active users also varied, starting at 6.8K in mid-October and reaching a high of 24.5K at the end of the month, before stabilizing around 14.5K by the end of December.

Acrylic Nails! by Crazy Labs had a fairly stable performance in weekly downloads, with a peak of 8.5K in the last week of December. Active users for this app showed a consistent upward trend, from 12.5K in late September to 22K by the end of the year. Revenue for this app was modest, peaking at around $72 in late November.

Finally, Doll Makeover - DIY 3D Dolly from Altplay Ltd saw a spike in downloads in early November with 14.9K, but this number gradually decreased to around 6.5K by the end of December. Active users followed a similar pattern, starting at 766 in late October and peaking at 21.2K in mid-November, before settling at 15.6K at year-end.

These insights, drawn from Sensor Tower data, provide a detailed look at the performance of the top 5 fashion games in Romania for Q4 2022. For more in-depth analysis and data, visit Sensor Tower.